Ask a number of what younger millennials and gen Z people would love to do with their time, and many may respond that they want to be social media influencers. The currency of social influence has become a multi-million-dollar industry where institutional degrees, business experience, and leadership training are of little consideration. What is the currency, you ask? Content! The power of content marketing has come a long way from magazine or newspaper writers’ weekly or monthly columns. Content is on demand, at will, and interactive through scheduled and ad-hoc lifecycles of an endless stream of posts, photos, videos, and soundbites.

So, where do influencers fit in, and how does leveraging influence make an impact? Well, this is the basis of what we do in this workshop. Not only is content marketing something that anyone can do, but it is something that you can get better at without feeling like it is the drain on your weekly to-do list. As we go through this workshop, we will discover some of the secrets of influence and the pitfalls of ignorance. For the most part, in this day and age, people have something to say about most things. If you want to impact a particular community or with a specific audience, you need to hone how you do it. Understanding the needs of this market space can help you build a content pipeline that builds credibility and viability for your organization and yourself.

As we look at the essentials for increasing your influence in a market space, we will also look at the resources available to you, especially if this part of your business isn’t your cup of tea. I have talked with many who feel the content driving portion of their business is the bain of their existence, and yet with a little bit of understanding, you might find it to be more of a resource that you become excited about rather than dread.