Josh is a professional advisor and author with over 20 years of experience partnering with innovative people toward goal-minded results. He is the Founder of 24|15; a high-growth organization that helps others cultivate integrated perspectives in their life, work, and personal values.
People have uncovered a secret; giving is good for business. By giving back to your local community or a larger cause, you’ll begin to see positive results in more ways than one. Here are five reasons why giving back is good for your community, good for your customers, and good for your marketing.
As a nonprofit, the brand has the potential to be the driving force or a disassociative challenge toward your goals of creating awareness, development, or public support for your mission. An effective brand shows the areas where target audiences are aligned with your organization, calling them to partner with you toward success.
Over the past few years, we’ve become obsessed with controversy, from the white house to the Kardashians and their diet shakes. And as a business, it’s something to be aware of. Today we’re looking at some real-life examples of controversial marketing campaigns and the repercussions for the companies who created them.
